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Maverick Global secures digital marketing mandate for Shiv Naresh Sports
Mumbai: Shiv Naresh Sports, a prominent figure in the sporting landscape, has partnered with Maverick Global, a leading digital specialist agency, as its digital marketing and communication partner.
With a strategic focus on developing impactful campaigns aligned with Shiv Naresh’s objectives, Maverick Global, a global marketing agency aims to enhance the brand’s digital presence and reach, particularly targeting Gen-Z and Millennials. By leveraging innovative digital strategies, Maverick India seeks to strengthen Shiv Naresh’s positioning as a prominent player in the sports industry. By deploying targeted digital campaigns, the collaboration aims to uphold Shiv Naresh’s reputation as a trailblazer in the sports industry, catering to the evolving needs of sports enthusiasts.
Maverick Global director Omm Dev Sharma expressed their enthusiasm about the partnership, stating, “We are delighted to collaborate with the esteemed brand Shiv Naresh Sports. Shiv Naresh has a long-standing reputation for supporting Indian players with high-quality sports apparel and equipment. Our objective is to expand its reach and create awareness among aspiring athletes. As sports enthusiasts ourselves, partnering with a brand that shares our commitment to motivating athletes brings us immense joy and energy to deliver innovative campaigns.”
Commenting on the association, Shiv Prakash Singh managing director Shiv Naresh, “We are pleased to appoint Maverick Global as our communication partner. While we have been actively involved in various initiatives, we recognize the need to enhance our mass appeal and digital presence. With Maverick Global expertise, we aim to amplify our brand visibility and educate a wider audience about Shiv Naresh products. We trust that Team Maverick Global will elevate our brand to new heights.”
Shiv Naresh Sports Pvt. Ltd., based in New Delhi, India, is a well-established sports company recognized for its manufacturing, supply, and export of high-quality sportswear, sports shoes, synthetic tracks, sports kit bags, electronic scoreboards, and LED display screens across India and international markets such as Spain, USA, Canada, U.K, Australia, and West-Indies. Notably, the company has recently endorsed Rio Olympic players, hockey India, and swimmers.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
