Brands
MuveAcoustics lifestyle solutions partners Kohli
MUMBAI: Zeeva and Virat Kohli have joined hands for MuveAcoustics, India’s latest personal lifestyle audio solutions provider for urban consumers. Zeeva has launched an innovative and fresh digital campaign, #InsideIsEverything, to promote its exciting range of products for MuveAcoustics, available on its exclusive Amazon store.
Through its #InsideIsEverything 3-minute film, the brand will be showcasing the struggles faced by Virat during his awe-inspiring journey to sporting pinnacle. The film will be digitally launched on 3 February exclusively through its website.
Music and cricket – two of the most lasting Indian passions. They are more than just casual diversions; they are lifestyle choices which embody everything young India stands for. It is this curious confluence between music and cricket that Zeeva, a Hong Kong-based global consumer electronics company, has explored by partnering with Kohli for MuveAcoustics, its personal lifestyle audio brand for urban consumers. The partnership was facilitated by Kohli’s management agency- Cornerstone and is aimed at promoting MuveAcoustics’ extensive product catalogue, featuring innovative audio solutions designed specifically to meet the evolving requirements of the new-age consumer.
Zeeva will launch its first digital campaign for MuveAcoustics, titled #InsideIsEverything. Featuring Kohli, the campaign will promote MuveAcoustics’ flagship product, an over-ear wireless bluetooth headphone called Evoke, along with other headphone solutions such as Drive, Impulse, and Ignite, as well as wireless bluetooth speakers, A-Plus and A-Star. All these products will be available on the brand’s recently-launched exclusive Amazon store.
Zeeva vice-president Nitin Butani said, “Passion, style, performance, and power – these adjectives encapsulate everything that Kohli and MuveAcoustics stand for. This is why it made perfect sense to bring him on board. We are confident that, with our combined synergies, we will be able to create a brand that retains strong value and appeal, but most importantly, be the audio solutions provider that the aspiring new-age consumer needs.”
MuveAcoustics’ range of highly innovative products is backed by its parent company’s extensive experience in designing, engineering, and manufacturing high-performance audio products. Its innovation quotient is supported by its exquisite style statement, which is why Virat Kohli has been deeply involved with the brand, engineering solutions worthy of the young Indian consumer base.”
Kohli, who has been associated with the brand since its inception, said, “Young Indians today, including me, are uncompromising about their entertainment experience and the gadgets they use for the same. This is what makes the launch of MuveAcoustics such an exciting development. Backed by Zeeva’s 30+ years of domain expertise, the brand is providing consumers with acoustic solutions designed specifically to deliver the best sound quality. Having been associated with it since the very beginning, I know first-hand the kind of appeal its diverse and innovative products hold for people of my generation.”
“Virat loves music. He is always using headphones. He listens to music before every match. The category is one that we felt we could create something special with him. We just needed the right partners. Experts in the business with the best quality Zeeva ticked all the boxes for us and it’s worked out brilliantly so far,” said Cornerstone CEO Bunty Sajdeh.
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
