iWorld
TVF partners Tinder for ‘Qtiyapa’ show Eat, Pray… Swipe, Tinder Qtiyapa!,
MUMBAI: Web series pioneer TVF (The Viral Fever) has collaborated with dating and social discovery application Tinder to launch the first Qtiyapa show of 2016 titled Eat, Pray… Swipe, Tinder Qtiyapa!
The show takes a humorous view of the experience of meeting someone new by bringing the app experience alive. Quite literally!
Talking about the Qtiyapa show, director Raghav Subbu said, “The idea of Eat, Pray…Swipe | Tinder Qtiyapa came from a simple thought of bringing the app to real life. The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are sound and decent men out there at the swipe of a finger.”
Tinder has changed the way people meet and date around the world by bringing the experience of meeting someone new to mobile and pioneering features such as the ‘right swipe’ to express interest and the double opt-in, which requires that both users must express mutual interest to form a connection and chat.
Tinder, country head – India Taru Kapoor added, “Tinder was built to enable users to make new and meaningful connections. The app experience is designed in such a way that puts users solely in control of their interactions while also reducing the fear of rejection. Each day, millions of connections form based on mutual interest on Tinder. We are thrilled to partner with TVF for this sketch that brings alive Tinder’s core promise through the humorous adventures of the lead character.”
The sketch takes viewers through the travails of TVF’s popular actor Jitu aka Harishchandra and the female protagonist Swarnlata. The video also brings to life popular features of Tinder like the ‘Super Like.’
A teaser of the video will be released on the Tinder app as well. The subtle humour will tickle the funny bone as well as bring to life Tinder’s core proposition of making it easier to make new connections.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
