Brands
Dentsu to acquire Spanish sports marketing specialist Alesport
MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of Spanish sports marketing and brand activation specialist Alesport Group to acquire the operation.
Founded in 1975, Alesport Group has a strong reputation in the Spanish market as a leader in the sports and event marketing industry. The four companies under the Alesport umbrella are RMP Racing, which plans and organises sports events such as two-wheel and four-wheel motor sports, cycling, car racing, mountain bike racing and marathons; RPM Events, which plans and operates B-to-B events; Alesport, a specialized sports publishing company; and Aventurismo, which is responsible for making travel and accommodation arrangements related to competitions and other events.
Alesport is involved in the planning and operation of third-party events as well as its own sports events.
After the acquisition has been completed, Alesport Group will maintain its service structure and will work with other Dentsu Group companies in Spain and other countries to create synergies.
In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in Spain grew 6.2 per cent in 2014, reflecting the recovery of the country’s economy. The strong growth is expected to continue, with an increase of 6.9 per cent forecast for both 2015 and 2016.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
