News Broadcasting
Sooperfly & Vivek Law ink JV for digital content brand in personal finance
MUMBAI: New media company Sooperfly has joined hands with veteran finance journalist and former India Today Group editor – business television Vivek Law to launch a multi-platform, multi-format brand in the personal finance genre. The new brand will target online Indians across multiple social and digital platforms, who are seeking financial advice and insights.
With an aim to redefine the genre and garner new audiences through friendlier programming, the video-first brand will have a mix of Hindi and English content featuring primarily bite-sized content.
The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.
Talking about the digital debut, Law said, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”
“Personal finance or money management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly,” added Sooperfly and The 120 Media Collective founder and CEO Roopak Saluja.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
