Ad Campaigns
First book on real beauty at Jaipur Literature Fest
MUMBAI: Amidst the literary spirit that had taken over the country recently, Dove gave an opportunity to women to share their idea of beauty.
Spread over four days, Dove partnered with Indian women on Twitter to write four unique stories around real beauty. The book called ‘Real Beauty Stories’ is a compilation of stories using real-time tweets by real women. The stories highlighted varied perspectives on beauty and questioned conventional ideas around the same. It was released on Twitter on the last day of the Jaipur Literary Fest.
On ground, a distinguished panel also fuelled the conversation on real beauty during the event. It featured eminent personalities like Dr. Shashi Tharoor, Javed Akhtar, Anuja Chauhan, Nandana Dev Sen, Shoma Chaudhury and Marie Brenner; who debated and discussed the influence of Literature vs. Cinema in shaping the beauty ideals in the country.
On the association with the Jaipur Literature Fest, Guntas Randhawa, Brand Manager – Dove, said, “Dove has always been an advocate of real beauty. And to take this idea of beauty forward in India, we need people who believe in the same and can initiate the debate. The association with Jaipur Literature Fest was only natural. The Real Beauty Stories book helped us take the conversation to over 17 million women online.”
Burzin Mehta, Group Creative Director, OgilvyOne Worldwide, the agency that thought of the idea said, “Real Beauty Stories is an attempt at challenging the narrow beauty ideal in India, which has been defined by society, cinema, literature, family and fairy tales. We wanted to give women a chance to define beauty their way. And crowdsourcing a book on beauty by real women allowed us to do that in an interesting and thought-provoking way”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
