Hindi
Miniplex to air Jazbaa on 12 Feb
MUMBAI: Miniplex – a movie premiere service available on Airtel Digital TV and Tata Sky DTH is set to premiere, Jazbaa on television this 12 February 2016. The much spoken about movie marks the comeback of the gorgeous actress Ashwairya Rai Bachchan in bollywood after a long gap and hence is very special for her fans. The movie also features the versatile actor Irrfan Khan. The power packed performances got the movie rave reviews from the critics.
The story of Jazbaa revolves around Anuradha Verma, played by Ashwairya Rai Bachchan, who is a prominent criminal lawyer and a single mother. She has never lost a case. One day her daughter Sanaya is kidnapped and no ransom is demanded, but instead the kidnapper contacts her and tells her that she has to defend a convicted felon to get her daughter back. Thus the struggle in Anuradha’s life begins.
Ashwairya Rai Bachchan was awarded Screen Award for Best Actress (Popular Choice). She also won Power-packed performance of the year at Stardust Awards.
To subscribe Miniplex on TataSky Channel No: 299 SD and Ch. No: 298 HD, give a miss call on
092 308 92 308 from your registered mobile number.
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To subscribe Airtel Digital TV Miniplex HD Channel No 163 , give a missed call on 910 94 94 949 from your registered mobile number.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
