GECs
Zee Melt’s second edition scheduled for 11-12 March
MUMBAI: Zee Melt 2016, a festival that brings together advertising, digital, marketing, emerging technologies, the media & PR industry, will be held on 11 and 12 March in New Delhi.
The two day festival by Kyoorius is in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.
The festival will host a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media and PR, marketing and emerging technologies by industry experts. Attendees include: Forsman and Bodenfors, Sweden art director Ted Mellström, Heineken Amsterdam director global Mark van Iterson, Fjord Net, London founder and chief client officer Mark Curtis, Financial Times, London chief data officer Tom Betts, Conde Nast, Mumbai digital director Gaurav Mishra and Stimulant, San Francisco CEO Darren David.
The content for Melt 2016 is divided across four key pillars namely: Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars are driven by content partners and participating brands and will give delegates an opportunity to gain real insights into the creative communication industry from the industry specialists.
Zee Entertainment Enterprises MD and CEO Punit Goenka said, “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IPs. Zee Melt will enable stakeholders from media, marketing and communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of Melt and I firmly believe that it grow and be accepted as a premier Industry event in the years to come.”
HT Media chief marketing officer Rajan Bhalla added, “HT is delighted to associate with Melt, which brings together doyens from the world of branding, advertising & media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about ‘HT Osmosis’ at Melt, which will provide creativity new wings.”
GroupM South Asia CEO CVL Srinivas said, “We are delighted to continue our association with Melt. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”
Kyoorius CEO and founder Rajesh Kejriwal added, “We are delighted to announce the second edition of Zee Melt. This two day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves.”
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
