Factual
Animal Planet ropes in Sonakshi Sinha for tiger conservation campaign
MUMBAI: Animal Planet has launched fifth annual campaign to protect and conserve the tiger population in India with actress Sonakshi Sinha as the face of the campaign.
As part of Animal Planet’s 2016 ‘Where Tigers Rule’ campaign, the channel will offer viewers a peek into the lives, habitats, behaviour of various tiger species from 1 March every day at 9 pm.
Tweaking a popular dialogue from one of her films for this campaign, Sinha said, “Danger se darr nahi lagta, endangered se lagta hai.”
The campaign will bring captivating stories of tigers – their co-existence with humans, the threatening environment and the conservation efforts of leading experts from India and around the world. It has been filmed in breathtaking landscapes located in India’s forests, grasslands and protect reserves, including Madhya Pradesh’s Kanha and Bandhavgarh National Parks, Uttarakhand’s Jim Corbett National Park, Rajasthan’s Sariska and Ranthambore National Parks, West Bengal’s Sunderbans, and Maharashtra’s Tadoba.
Discovery Networks Asia-Pacific EVP and general manager – South Asia Rahul Johri said, “My entire team feels deeply gratified that the tiger population in India has increased in the last few years. The campaign attempts to bring attention to the imminent danger to tigers and to sensitise millions of viewers through breathtaking programming. We are ecstatic that we have made a small and vital contribution. The challenge is far from over and we will continue to invest our resources and energy and lead the campaign from the front.”
Expressing the true passion for wildlife Sinha added, “I feel fortunate that I can participate in this wonderful cause and be a change agent. I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature.”
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
