Mumbai: With the festive season fast approaching, advertisers are busy finalizing media plans to acquire and retain customers. The upcoming eleventh season of the Pro Kabaddi...
Mumbai: Influencer marketing has undergone significant transformations over the past decade. From its early days, when brands sought out celebrities to endorse their products, to today’s...
Mumbai: In 2024, social media and influencers are central to shaping the travel economy and influencing hotel bookings. This trend is accelerating rapidly, with Statista reporting...
Mumbai: Narayana Health SRCC Children’s Hospital is to announce the launch of its latest campaign in Mumbai. This comprehensive 360-degree campaign celebrates the innate wisdom and...
Mumbai: Virtual retailers are exploring the power of social media to build brand loyalty. Social commerce, which allows brands to sell directly through social networks, has...