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MUMBAI: The board of directors of the Broadcast Audience Research Council (BARC) India have taken a step ahead and have decided to roll out Individual Ratings Data...
MUMBAI: Leo Burnett has elevated Samir Gangahar as president of North India. In his new role, Gangahar will be responsible to lead the agency’s operations in...
MUMBAI: NBC Sports Group has launched a new initiative – NBC Sports Films, which will leverage NBC Olympics’ storytelling heritage and personnel to produce sports documentaries...
MUMBAI: The shortlists for the 13th edition of the Asian Marketing Effectiveness and Strategy Awards perched India at the top with maximum shortlists across the APAC...
MUMBAI: Kabaddi – a sport, predominantly known as villagers’ entertainment, successfully garnered cumulative reach of 435 million and managed to change popular perception when it made...
