Kids
Zapak partners with Hari Puttar for kids games products
MUMBAI: Zapak Digital Entertainment‘s merchandising arm Zapak Games has tied up with Mirchi Movies for the upcoming children‘s film Hari Puttar.
The company has come out with three game packs on the occasion.The products have been designed keeping the themes and the characters of the film in mind. The film releases on 26 September.
One of the packs includes Zapak Hari Puttar magic mantra. This has five magic tricks that kids can enjoy including coin and ring. Another pack is called Hari Puttar Brain Twisters. This consists of five puzzle games like Dicey Number. The third pack is Hari Puttar Tricky Teaser and has games with an element of mystery like Mystery Drawer and Vanishing Hanky.
The packs are priced at Rs 149 and Rs 199. Zapak has a deal with 3000 toy and stationery stores in more than 77 cities where all the products will be made available.
Zapak Digital Entertainment CMO Arun Mehra says that the company recieved a strong ersponse to its Bhootnath packs. “Twenty five per cent of visitors to our site are kids. The packs give us a physical presence and will allow kids to touch and feel the brand. We sold over 50,000 Bhootnath packs and this has shown film companies that Zapak is a great medium to partner with to reach their audience,” elaborated Mehra.
Says Mirchi Movies COO Munish Puri, “We are pleased to bring on board a partner in Zapak Games. Their masti merchandise on Hari Puttar will be a hit among kids and adults.”
Hari Puttar – A Comedy of Terrors revolves around a young kid and his adventures and deals with it in an entertaining, humorous manner.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
