Kids
Wal-Mart inks ad & merchandising deal for Nick‘s Kids‘ Choice Awards
MUMBAI: Nickelodeon and Wal-Mart and Nickelodeon announced first-time advertising, promotions and merchandising partnership around Nickelodeon‘s 20th Annual Kids‘ Choice Awards airing March 31. Wal-Mart has signed on to become the first and exclusive retail sponsor for Nickelodeon‘s annual television event that celebrates top entertainment picks, as chosen by kids. The advertising and promotional agreement between Wal-Mart and Nickelodeon will be divided among several Nickelodeon platforms including Nickelodeon television, Nickelodeon Magazine and Nick online. As an associate sponsor of Nickelodeon‘s 20th Annual Kids‘ Choice Awards, Wal-Mart has launched a substantial advertising campaign on Nickelodeon this month, which runs through mid-April. |
The new spots star Wal-Mart‘s animated “spokes-elves,” Wally and Marty, and build excitement about the TV event and products in stores. Additionally, Wal-Mart will In stores, Wal-Mart will feature exclusive products and a designated Kids‘ Choice Awards display, and on-line kids can vote for their favorite DVD at http://www.nick.com/walmart . “The Kids‘ Choice Awards are one of the biggest events on kids‘ television today, and we are thrilled to be working with Wal-Mart in marking the 20th anniversary of the show as the exclusive sponsor in the retail category,” said Nickelodeon and MTVN Kids and Family Group Executive Vice President, 360 Brand Sales Jim Perry. “Wal-Mart‘s creative Among the exclusive products available in Wal-Mart stores is the new Nickelodeon Kids‘ Choice, Vol. 3 CD, by Nick Records/SONY BMG‘s Commercial Music Group, retailing for $13.88. The CD marks the third installment of the Nickelodeon Kids‘ Choice Awards music franchise. Over 18,000 kids voted on this year‘s cover design. The CD features 16 songs from today‘s most popular recording artists including Justin Timberlake, Carrie Underwood, Included with the in-store Nickelodeon‘s Kids‘ Choice Awards displays and among Wal-Mart DVD movie selections will be exclusive DVD movie 2-packs for only $9.44. These include the Nickelodeon Kids‘ Choice Awards “Winner‘s Collection” bundled with top kid movie favorites such as the Drake & Josh,Go Hollywood DVD, the first television movie event based on the top-rated tween series, and the DVD of the hit theatrical film The SpongeBob SquarePants Movie. A wide range of Nickelodeon branded toys will also be featured prominently on in-store displays. Nickelodeon‘s 20th Annual Kids‘ Choice Awards takes place on Saturday, 31 March and will honor kids‘ favorites from the worlds of film, music, sports and television in a live telecast from UCLA‘s Pauley Pavilion. Singer/actor/two-time Best Burp Nickelodeon‘s Annual Kids‘ Choice Awards is one of the network‘s highest rated events of the year. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
