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Colors’ 'Bigg Boss 16' onboards Hershey’s Kisses as an associate partner

Bigg Boss season 16 has roped in Hershey India as its associate partner. Hershey’s products have brightened the space with their sweetness by satiating the contestants’ sweet tooth, giving them more and more reasons to celebrate and express their emotions.

Television TV Shows Reality
Vinod Cookware is associate sponsor for new season of Sony’s ‘MasterChef India’

Mumbai: Vinod Cookware, a household name in Indian kitchens is partnering with the world-famous competitive cooking show, MasterChef India as their associate sponsor. For its new season, MasterChef India is set to bring fame to India's most seasoned home chefs, as they cook incredibly challenging...

Television TV Shows Reality
Colors’ Bigg Boss partners with Ching’s Schezwan Chutney as a special partner

Within six weeks of its launch, the sixteenth season of the reality show Bigg Boss attracted over 127 million viewers on Colors and 600 million views on Voot.

Television TV Shows Reality
Acko becomes co-presenting sponsor for Shark Tank India 2

Mumbai: Shark Tank was introduced in 2021 and quickly established itself in the Indian market thanks to an incredible response from advertisers and companies. On 2 January 2023, the show will return for its second season. Brands are increasingly looking for partnerships that are distinctive and...

Television TV Shows Talent
Helen Greatorex to lead format acquisitions for Banijay

Content creator Banijay has announced that Helen Greatorex has stepped up as its head of format acquisitions. Continuing to report to the global head of content development, James Townley, she will leave behind her senior global development producer title to take on the group’s dedicated strategy...

Television TV Shows Reality