Kids
TV Land ramps up on-air & off-air offerings
MUMBAI: TV Land, a division of Viacom‘s MTV Networks has announced a slate of on-and off-air efforts designed to further cater to America‘s 78 million Baby Boomers. Making the announcement, TV Land president Larry W. Jones spoke about the channel‘s commitment to super serve Boomers with upcoming originals, newly acquired programming, an expanded roster of movies on the network‘s schedule and Cause Change, TV Land‘s new pro-social effort that seeks to harness Boomers‘ desire to give back to society through philanthropy, volunteerism and citizenship, informs an official release. |
“TV Land wants to be the brand that understands and appreciates the entertainment and pro-social needs of Baby Boomers,” explains Jones. “By expanding on our reach, where Boomers comprise roughly 75 percent of our target audience, TV Land is uniquely positioned to deliver entertainment and effective pro-social messaging that speaks to the life stage and values Boomers are currently experiencing. The days of targeting younger audiences, and hoping mature consumers will follow their lead, is now officially over.” MTV Networks Entertainment Group executive vice president National Ad Sales Jeff Lucas said, “Following in the MTV Networks tradition of super serving each of its individual audiences — whether it‘s men, kids or young adults — TV Land is locked and loaded to help our marketing partners reach the largest and most affluent generation in U.S. history.” |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
