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Tata Group to replace Vivo as title sponsor of IPL

Mumbai: Business conglomerate Tata Group is all set to replace Vivo as the title sponsor for the Indian Premier League (IPL) next year, said the league chairman Brijesh Patel on Tuesday. The decision was announced post the governing council meeting. “Yes. Tata Group will replace Vivo as title...

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Eurosport & Jio TV acquire broadcast rights for 2022 AFC Women’s Asian Cup

Mumbai: Eurosport India, Discovery Network's sports brand, and Jio TV Network have acquired the broadcast rights for AFC Women’s Asian Cup India 2022. India hosts the 20th edition of Asia’s showpiece women’s football tournament between 20 January and 6 February. Eurosport India will telecast the...

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RuPay Prime Volleyball League onboards ShareChat, Moj as content partners

Mumbai: In the lead up to the RuPay Prime Volleyball League which begins on 5 February in Kochi, social media platform ShareChat and short video app Moj have announced their association with the tournament as official content partners. The RuPay Prime Volleyball League will witness seven franchises...

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SPNI to broadcast Legends League Cricket in India

Mumbai: Sony Pictures Networks India (SPNI) has partnered with Legends League Cricket to broadcast all the matches of the league to be played in January 2022. The matches will be aired on Sony Ten 1 and Sony Ten 3 channels as well as live-streamed on the OTT platform, SonyLIV. The league will be...

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T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

Mumbai: On 7 November, New Zealand victory over Afghanistan ended India’s chances of qualifying for the semi-finals of ICC T20 World Cup 2021, yet more than 80 brands advertised during the course of the 45-day tournament with BYJU's topping the list, according to data provided by Tam Media Research...

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