Television

Nick & Sonic adds four new local language feeds

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/20/nick.jpg?itok=TFfiIfqJ

MUMBAI:  Nickelodeon the category leader that has remained the undisputed No. 1 over 6 years has added yet another feather in its cap. Nick and Sonic, are now present in 8 languages- Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. This step fortifies Nickelodeon’s category leadership, making Nick and Sonic the only two channels that are available in 8 languages making them the most inclusive kids television channels, entertaining kids across the country- be it north, south, east or west.  

Enhancing the engagement and viewing experience, all the kids’ favorite shows such as Motu Patlu, Ninja Hattori, Rudra, Golmaal Jr, Shiva amongst many are now available to them in their preferred language.

The language feeds will provide linguistic simplifications, drive a deeper connect and give viewers and advertisers an opportunity to engage with the brand in a very relatable manner. The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat & Bengal) through micro targeted marquee marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages. TV commercial with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility & activations along with key radio stations will amplify this message.

Viacom18 Hindi Mass Entertainment & Kids TV Network  Nina Elavia Jaipuria said, “We at Nickelodeon have always told stories that have delighted our audiences. Our adorable toons have formed an unbreakable bond with kids. We now bring our winning stories even closer to our fans by delivering them in a language of their choice. In a country like India where there are multiple spoken dialects and regional content consumption is only growing, it gives us great joy in engaging with our viewers in the language that they are most comfortable with.

The 8 language feed options are now available across leading cable and DTH platforms for both Nick and Sonic.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/sanjay.jpg?itok=pjM46KtD
Adani Group names Sanjay Pugali as CEO and editor-in-chief

Adani Enterprises has named senior journalist Sanjay Pugalia as the CEO and editor-in-chief of the Group’s media entity. In his new role, he will report to Pranav Adani and work closely with Sudipta Bhattacharya.

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631948083299.jpg?itok=xjup_BRZ
Star Maa topples Sun TV in week 36: BARC

Mumbai: Star Maa, the Telugu GEC from Star Network has toppled Tamil GEC Sun TV to emerge as the top channel in the Broadcast Audience Research Council (BARC) India list for week 36 (4-10 September). The channel recorded weekly AMAs of 2838.83 as against 2494.98 AMAs in week 35 when it was at the...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631946543004.jpg?itok=0mjsoV70
Ram Jethmalani memorial lecture series returns with second edition

Mumbai: In a tribute to a legendary jurist and MP, Ram Jethmalani lecture series is back with its second edition and will be streamed LIVE on NewsX this Saturday from 5 p.m. The lecture series will address a pertinent issue this year which has recently found itself at the hotbed of Indian politics...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/post-pandemic.jpg?itok=EbPo8jex
Post-pandemic, more youngsters want to earn from their hobbies: MTV Youth Study 2021

Mumbai: Over 67 per cent of youth prefer streaming content of their choice, as it allows them to watch the content of their choice, without having to pretend or fear being judged. Majority of them also feel that it makes them more expressive and free, showed the latest MTV Youth Study - ‘...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/zeel.jpg?itok=H-3ComXk
ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

The Board of Directors of ZEE Entertainment Enterprises Ltd (ZEEL) on Thursday came out in support of two of its former non-executive directors, Ashok Kurien and Manish Chokhani amid “allegations made by certain proxy advisory firms" against them.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/anil.jpg?itok=KW_iQjM7
Viacom18 appoints Anil Jayaraj as CEO, sports

Mumbai: Viacom18 on Thursday announced the appointment of Anil Jayaraj as CEO – sports. He will be leading the media company’s foray into acquisition, broadcasting, and monetisation of sports properties.  In his most recent role, Jayaraj was with Star Sports as executive vice president responsible...

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631795219946.jpg?itok=GZRkOweW
Colors Tamil extends popular fiction shows to Sundays

Mumbai: Regional GEC Colors Tamil has extended its popular fiction shows to all seven days of the week. Beginning 19 September, viewers will be able to watch shows such as "Bommi BABL", "Idhayathai Thirudathey", "Abhi Tailor", and "Sillunu Oru Kaadhal" from Monday to Sunday at new time slots. The ...

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631777781960.jpg?itok=b95bb89F
Zee Biskope announces new season of 'Kamariya Kare Hip Hop'

Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited...

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631773460818.jpg?itok=34bDyPWo
HistoryTV18 to narrate story of Narendra Modi Stadium

Mumbai: HistoryTV18’s latest documentary "Modern Marvel: World’s Largest Cricket Stadium" premiering on the 17 September at 9 p.m, is the amazing story of building cricket’s largest arena on the historic Motera ground in Gujarat’s Ahmedabad.  The brand new Narendra Modi Stadium, inaugurated by the...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required