Television

Star India to launch 4 new channels, rebrand Movies OK

The Ok brand will come to an end.

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MUMBAI: Star India will launch four new channels Vijay Music, Star Movies Select, Star Sports 3 HD, and Disney Channel HD. It is also rebranding Movies OK as Star Gold 2.

Except for Disney Channel HD, all the other four channels will launch/rebrand on 1 February 2020. Meanwhile, the Disney Channel HD to be rolled-out from 1 March 2020.

A new entrant in Tamil music section, Vijay Music is priced at Re 1 per month and to compete with other channels the same segment such as Raj Television Network’s Raj Musix, Sun Network’s Sun Music, Jaya TV Network’s Jaya MAX.

The broadcaster has decided to add Star Movies Select to cater the audiences in standard definition (SD) category as premiere movies channel, in addition to Star Movies Select HD (high definition).

To give larger-than-life experience to customers, the broadcaster to start Star Sports 3 HD at a price of Rs 5 per month, in addition to existing Star Sports 3 in the SD category. Meanwhile, it is also to come up with second HD kids’ channel, Disney Channel HD that will cost around Rs 10 per month.

With the rebranding on Movies OK to Star Gold 2, the broadcaster will end the ‘OK’ branding as earlier it had also renamed the Life OK channel to Star Bharat. Star Gold 2’s SD version will cost Rs 2 per month, while for its HD variant customer to spend Rs 5 per month.

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