Financials
Tam presents paper on TV product placement at Casbaa
MUMBAI: 28 October, the last day of the three-day Casbaa conference in Hong Kong, saw Tam India presenting a paper on gauging the success of product placements on television.
The paper was presented by Tam India VP Atul Phadnis as part of a panel discussion to understand progress on TV Placements across different markets.
The Tam presentation focused on two critical aspects of ‘placements’. The first one was on dimensionalizing placements across ‘Exposure Dimensions’, ‘Audience Dimension’ and ‘Engagement Dimensions’. The second part focused on the finding in India of how Passive Placements differed from Active & HyperActive Placements in their impact on audience recall.
The panel also featured Steve Garton (Synovate), Julie Petersen (STAR TV), Peter Tortorici (GroupM Entertainment), Angela Feruglio (Starcom Worldwide). The discussion was kicked off by a four country study on ‘placements’ by Synovate, which found that placements worked in differing proportions across markets.
The Casbaa conference ended on with an unprecedented focus on India vis-?-vis China. The India section was extremely well attended this year in comparison to the China section.
The speakers as well as delegates from major broadcast, technology, cable and satellite companies in Asia Pacific agreed that India looked far better in the current broadcast media context especially since China had recently closed its doors to foreign investment in broadcast media.
They however agreed that the regulatory environment in India needed to provide clarity on major platform issues. Not doing so will see India missing the bus on the $ 900 billion global pool available for investments in the media business.
This year the Casbaa conference among other aspects looked at the following – Mobile TV and the launch of 11 channels on a Mobile TV Platform in Korea, the Nokia launch of new mobile TV devices in the future, Piracy in the Pay TV business, India & China TV Regulatory environment, DTH launch in India, 2008 Beijing Olympics TV Rights, etc.
The attendees from India were Ekta Kapoor (Balaji Telefilms), Biren Parekh (E&Y), Paritosh Joshi (Star TV), Deepak Shourie & Rahul Johri (Discovery), LV Krishnan, Atul Phadnis & Pradeep Hejmadi (TAM India), Rajat Jain (Disney), Hema Govindan (MTV) among others.
MUMBAI: It’s time to brief the markets: Page Industries is showing that even when regulations tighten, it can still keep its footing in the innerwear business. The Bengaluru-based apparel major has reported its financials for the quarter ended 31 December 2025, delivering a performance that remains steady and well put together.
The company’s top line showed plenty of elasticity this quarter. Revenue from operations stretched to Rs 1,38,675.71 lakhs, a healthy jump from the Rs 1,29,085.82 lakhs reported in the preceding quarter. Compared to the same period last year, which stood at Rs 1,31,305.10 lakhs, it’s clear the brand’s grip on the market isn’t loosening. Total income for the quarter, including other finance gains, reached a comfortable Rs 1,39,919.03 lakhs.
However, it wasn’t all smooth silk. The Government of India’s new unified Labour Codes, covering everything from wages to social security, officially kicked in on 21 November 2025. This regulatory shift forced Page Industries to account for a one-time “exceptional item” cost of Rs 3,500.42 lakhs to cover incremental employee benefits and related obligations. Despite this Rs 35-crore legislative snag, the underlying business remained robust. Profit before tax stood at Rs 25,625.35 lakhs after the exceptional hit, and without that one-off cost, the figure would have been a more muscular Rs 29,125.77 lakhs. Net profit for the quarter came in at Rs 18,953.64 lakhs.
Total expenses rose to Rs 1,10,793.26 lakhs, driven largely by raw material consumption of Rs 30,162.65 lakhs and employee benefits of Rs 23,310.66 lakhs. Even so, the company’s operational strength ensured the bottom line remained firmly stitched together.
For shareholders, the news is particularly “fitting.” The Board has declared a third interim dividend for 2025-26 of Rs 125 per equity share. The record date has been set for 11 February 2026, with the payment scheduled on or before 6 March 2026. This follows two previous interim dividends of Rs 150 and Rs 125 declared earlier in the financial year, reinforcing the company’s commitment to sharing the spoils of its success.
Looking at the nine-month stretch ending December 2025, Page Industries has amassed total income of Rs 4,04,090.59 lakhs, with total comprehensive income of Rs 58,231.49 lakhs. While the basic earnings per share for the quarter dipped slightly to Rs 169.93, compared to Rs 183.48 in the same quarter last year, the year-to-date EPS remains a solid Rs 524.57.
Auditors at S.R. Batliboi & Associates LLP have given the results a “limited review” thumbs up, reporting no material misstatements. It seems that, as far as Page Industries is concerned, the business remains as well-constructed as its famous Jockey briefs.
