GECs
Stars light up Star Parivaar Awards 2013
Star India’s much-appreciated Star Parivaar Awards is getting glitzier and glamorous. As the actors walked the red carpet, dressed in their best attires, unlimited fun and entertainment was guaranteed. Yash Raj Studio became a witness again to a bigger and better Star Parivaar Awards 2013, which was held on 15 June. The channel has roped in Oral-B as the main sponsor and Amway as the associate sponsor for the grand event.
The initiative marks the success and recognition of TV characters on Star Plus by the audiences who monitor them closely and daily on their favourite soaps. The function was a limitless package of path-breaking performances, glamour, humour and not to forget the gorgeous television stars.
Sooraj (Anas Rashid)-Sandhya (Deepika Singh ) from Diya aur Baati Hum, Aaditya (Nakuul Mehta)-Pankhuri (Disha Parmar) from Pyaar Ka Dard Hain, Gopi (Giaa Manek) – Ahem (Mohammad Nazim) and Rashi (Rucha Hasabnis)-Jigar (Vishal Singh) fromSaath Nibhana Saathiya, Aakash (Rahul Sharma)- Poonam (Ishita Dutta) from Ek Ghar Banauga,Nach Baliye-5 winners Jay and Mahi, Ranvijay (Bhavesh Balchandani) -Veera (Harshita Ojha) with Ratan (Sneha Wagh) from Veera were some of the popular Parivaar faces who walked the red carpet.
Masterchef Fame Sanjeev Kapoor, Vikas Khanna and Kunal Kapur also did the honours along with Masterchef India season 3winner Ripu Daman Handa.
The evening could not have ended without the doffing of the collective cap to the power of Bollywood. Celebrities like Shilpa Shetty Kundra, Riteish Deshmukh, Sonakshi Sinha and Imraan Khan added some spice to the event.
Star Parivaar Awards’ unique theme ‘Yeh Prem Kahaani Hai…Parivaar Ki’, brought out the best from the members of the family, who enthused the audience with their breathtaking acts. Be it young or old, all the popular Star Plus actors burned the dance floor with some mesmerising performances.
With Parivaar Awards roping in Shiamak Davar to choreograph the entire show, the musical theme adopted for this year, was an add-on to entertainment. As the biggest Parivaar of the country came together to celebrate love and togetherness, the evening had its moments of pathos, joy and tongue-in-cheek humour. Present at the occasion also were quite a few TV producers who have contributed to Star Plus success: Rajan Shahi, SLB’s Arvind Babbal , Tony and Deeya Singh, Shashi and Sumeet Mittal, Rakesh Paswan, Yash and Mamta Patanaik, Kavita Barjatyya, and Rashmi Sharma. Star India’s CEO Uday Shankar, COO Sanjay Gupta, content engine head Gaurav Banerjee, Star Plus business head Nachiket Pantvaidya, non-fiction head Ashish Golwalakr were all there to cheer their actors on.
Also on hand were Star Parivaar Awards jury members Indiantelevision.com and The Indian Telly Awards CEO Anil Wanvari, producer J.D. Majethia, and veteran journalist and writer Bhawana Somaiyya.
This apart, the 3D mapping projection and three-sided Varsha Desai-designed stage at YRF were a revelation. While SOL Productions was responsible for the creative and the TV production of the event, Frames handled production on the red carpet and the curtain raiser.
The highlight of the show was the group performance by Shagufta Ali (Moti Chaiji from Veera), Hina Khan (Akshara from Yeh Rishta Kya Kehlata Hai), Disha Sharma (Pankhudi from Pyaar ka Dard) and Neelu Vaghela (Bhabho from Diya aur Baati Hum) who made the audiences go ga-ga with their mind-blowing moves and grooves.
While most of the stars burned the dance floor with their high on energy performances, the rest of the members were seen humming the new STAR Parivaar song 2013 – ‘Tum Jo Milgaye ho’ sung by Sunidhi Chauhan and Ankit Tiwari.
Well onto the show, the event started with an electrifying prayer dance by the team of Shiamak Davar along with Bhabho, Naitik, and other popular faces of Star welcoming guests to a memorable evening. This was followed by a comic act put together by the cast of Diya aur Baati Hum and other famous actors from the show Yeh Rishta and Veera and Rahul Mahajan.
The very dashing television chocolate boy Karan Wahi and Ek Hazaaron me Meri Behna hai fame Jeevika left the viewers in splits with their quick drollness and rocking stage presence as they co-hosted the evening for the first category of awards. Helping them with the awards segments were the lively co-hosts Jay Bhanushali, Karan Mehra, Neelu Vaghela and Ashok Lokhande.
Star India CEO Uday Shankar gave away the ‘Har Ghar ka Pasand Sadasya’ Award.
While on the one hand, the gorgeous Monica Bedi, who shook the audience with her exotic performance on the popular number Lat Lag gayee from Race 2, provided an oomph factor, Akshara, Sandhya and Pankhudi made the audiences go ga-ga with their thumkas and latkas.
All through the fun and entertainment, the Star Parivaar Awards did not forget to highlight the plight of women and the injustice faced by them. The spectacular performance by Ratan from Veera and Pankhudi from surely was a highlight of the star-studded evening.
The rope walking act with no support by Anas Rashid (Diya aur Baati hum fame Sooraj) surely made everyone skip a heartbeat.
All in all, Star Parivaar Awards was a magnificent evening to remember with fabulous performances, surprising acts and the shinning television industry at its glamorous and entertaining best.
Click here for photos of the Star Parivaar Awards Red Carpet
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
