News Broadcasting
Star gears up for MIPCOM
MIPCOM is where the ‘stars’ align for business. And so it is that Star India will be participating for the eighth consecutive time at MIPCOM this year, armed to its teeth with content including Hindi and regional programs.
There’s no undermining how important MIPCOM is, even for an established entity such as Star India, whose programs have takers not only in India but all over the world. Star India vice president Ashutosh Mordekar puts it well saying: “MIPCOM is the biggest aggregation of content buyers and sellers across the globe. It provides a platform to showcase our content to buyers across the world.”
Ashutosh Mordekar believes the market provides an opportunity to meet and transact with new as well as existing clients
Mordekar also believes the market provides an opportunity to meet and transact with new as well as existing clients.
Star will be focussing on markets like Central and Eastern Europe, Russia and CIS region and Central Asia.
Coming to what’s new from the Star stable, Mordekar says: “Star is showcasing the epic Mahabharat which is the most expensive show coming from India. The show is already garnering interest across Asia and Europe, and buyers have already indicated their interest.”
Explaining why Indian content is very well accepted in global markets, he reasons: “The world is currently opening up to Indian content in a big way. Indian content is at present just breaking out. We are at the end of stage one, where the content has been sampled in various countries through initial foothold deals and the success of these shows has created a huge interest in fresh content coming from India.”
While it is generally felt that the production value of Indian content has gone up in recent times, is it really up-to-speed with international standards? “Yes! The last couple of years have seen a huge leap in the production value of our shows. Be it HD, Dolby 5.1 Sound etc. – the production values today are comparable to the best in the world,” quips Mordekar.
About the platforms the network plans to target at MIPCOM, he says: “We are going to be in discussions for exploiting our content on IPTV, mobile, VOD (Voice on demand) or free-to-air platforms.”
Optimistic about the results of participation, Mordekar is looking forward to this year’s fest.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
