Kids
Simpsons, Mickey face a ban in China
MUMBAI: Foreign cartoons will no more be a source of entertainment for Chinese kids. From 1 September, cartoon series produced outside of China will be banned from local broadcast between 5 pm and 8 pm. The move is an effort to give a boost to the local animation sector.
According to reports, the ban, which hasn‘t been formally announced yet, is said to be in response to the popularity of anime in the Chinese market, and comes from other efforts by regulators to clamp down on international content.
It also follows a 2004 edict mandating that Chinese cartoons had to account for at least 60 per cent of a channel’s animation output.
The State Administration of Radio, Film and Television (SARFT) has told stations that prime time TV, from 5 pm to 8 pm, will only be allowed to show Chinese cartoons. Among those banned are The Simpsons, Teletubbies, Mickey Mouse, Blue’s Clues and popular Japanese animation will take a back seat to Chinese animation.
The first major step was taken in 2000, when SARFT requested that all foreign animations get its approval before being broadcast on Chinese TV. Since 2004 the administration has also built 15 animation industry incubators around the country.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
