English Entertainment
Rive Gauche Intl to bring three medical reality shows to Mipcom
MUMBAI: Television content distributor Rive Gauche International will bring three new medical reality series to the international television event Mipcom 2005 in October.
The shows are Bagdad Medical, Lifeline With Mehmet Oz and MFI: Medical Fraud Investigators. All three series are LMNO productions, produced for Discovery Health US.
Bagdad Medical is set forty miles north of Bagdad at the largest medical hub in Iraq—Balad Air Base and Level 3 Trauma Center. Taking viewers to the world of a war zone hospital the show follows a medical team, made up of Air Force medical personnel, reservists and volunteer doctors and nurses, as they respond to the utmost critical emergencies.
Forced to make risky decisions daily, the team must often improvise to find solutions to the life threatening and very complex medical challenges they are faced with, all in a the intense setting of a war torn environment.
The New York Presbyterian Hospital is the location for Lifeline with Mehmet Oz. the show follows patients dealing with enormous health emergencies. The series takes follows the various steps patients must take, along with their physicians, as they seek the cures and treatments they so desperately require. Internationally respected cardiac surgeon.
Every year thousands of cases of medical fraud are reported to law enforcement agencies. MFI: Medical Fraud Investigators profiles the unique group of crime fighters who take on these cases, in a veritae-style show that exposes the perpetrators who pray on the sick, the vulnerable and the unsuspecting. Each hour episode profiles multiple true-life cases of medical fraud. MFI takes a close look at the criminals in their true element, as victims and eye-witnesses share the horrid details of the crimes they are victims of.
Rive Gauche International COO Mark Rafalowski says, “These three series reflect Rive Gauche’s commitment to refreshing the content level and continuing to evolve reality programming. Bagdad and Lifeline promise to provide audiences with a candid look at some of today’s most cutting-edge medical techniques taking place in very real and exhilarating locations, while MFI offers an in-depth look at the crime of medical fraud.”
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
