Kids
Reebok targets kids with Reebok Juniors – Made to Play
MUMBAI: Sports footwear brand Reebok has launched its communication Made to Play which is targetted towards kids between 4-14 years of age.
With this promotion, Reebok aims at marking its entry into the growing kids market by setting up exclusive Reebok Juniors stores. The company has already set up seven such stores in Delhi, Mumbai, Bangalore, Hyderabad and Calcutta.
Reebok says that kids are a true epitome of its brand values of being real, innovative, authentic, courageous, and innovation. They are free spirits and have a fearless attitude which inspires the brand.
With this promotion Reebok introduces its sports gear for the young champs which includes an entire apparel and footwear collection for both girls and boys.
Sports equipments also form a part of the overall offering The apparel boasts of strong collections like Sweets, Pulse, Dance style for girls and Voltron, Metro mobility, Edge for boys. It would also introduce an entire new footwear line which caters to various sports like Football, Cricket, Basketball etc.
Reebok India executive director marketing and product Shamim Sajid said, “Reebok’s Made To Play is a promotion which highlights a kids constant desire for action. We are all aware that kids have sports on their mind most of the time, aspiring to be a leading sport star. Thus, Reebok aims to support such kids in bringing them closer to their dreams.
“Through this initiative we take a step ahead by introducing an entire sports gear range of both apparel and footwear for these young champs.”
As an introductory offer, Reebok would offer a return gift of Rs 500 on purchase of Reebok merchandise worth Rs 1000. This promotion spans major metros across the country.
The promotion will include a mix of conventional media – print and OOH. The promotion aims to make Reebok the brand for kids. With increased online usage in the country and a rising engagement of consumers with internet, Reebok is tapping into this medium through various innovations, engaging the consumer further and initiating a strong hold in the digital space.
Reebok has organised online contests on the theme for Made To Play on gaming sites like Zapak. It has also tapped mediums like LCD screens in food joints and malls in order to reach out to a maximum number of kids.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
