Sports
Red Bull Moto Jam 2026 headlined by F1 star Arvid Lindblad
18-year-old drives 2012 RB8 in Greater Noida on 1 March, FMX, stunts and big partners join the party.
MUMBAI: The Red Bull Moto Jam is revving up to turn Greater Noida into a roar zone because when an F1 youngster pilots a championship-winning RB8, even the asphalt might ask for an autograph. The second edition of Red Bull Moto Jam is set for 1 March 2026 at India Expo Centre, Greater Noida, and it’s already shaping up as one of the most electric motorsport-fan spectacles of the year. Headlining the show is Formula 1 rising star Arvid Lindblad, the 18-year-old British-Swedish talent, who will take the wheel of Sebastian Vettel’s 2012 RB8 freshly liveried in Visa Cash App Racing Bulls colours. That very car clinched the F1 Indian Grand Prix in Delhi NCR back in 2012 en route to a historic double World Championship. After 14 years, the naturally aspirated 2.4-litre V8 is returning to shake the ground and melt hearts in the same region.
Lindblad, on his third trip to India, will be joined by a stacked lineup of motorsport legends, Guinness record-holding drift king Abdo Feghali (Lebanon), iconic stunt biker Aras Gibieza, UAE drift and stunt driver Abdulrahman Alraeesi, freestyle motocross rider Sebastian Westberg, Russian Supercross champion Roman Karymov, and UK-Spain based FMX star Greg Rowbottom. The machines rounding out the spectacle include a BMW M3 E92, Triumph Street Triple, Land Cruiser 100, Kawasaki KX 450, and KTM 450SX.
The event fuses high-octane FMX competitions, jaw-dropping trick sessions, precision stunt riding, immersive fan zones, and a solid dose of F1 nostalgia. Adding fuel to the fire is a strong partner lineup, Oneplus, Duolingo English Test, Fastrack, Zepto, Confluent, Bisleri, Bookmyshow, Dream Set Go, ExpoInn, and Laqshya Media Group.
Oneplus India marketing director Ishita Grover said the partnership aligns with the brand’s boundary-pushing ethos, with the Oneplus 15R ready to capture every high-speed moment. Duolingo English Test market head Tara Kapur highlighted how motorsport inspires students chasing global careers. Fastrack’s Danny Jacob noted the racing-inspired Overdrive collection launch fits perfectly into youth culture. Confluent AVP Rubal Sahni drew parallels between split-second racing decisions and data-driven business velocity.
With fans, creators, and legends converging under one roof, Red Bull Moto Jam 2026 isn’t just an event, it’s where adrenaline, heritage, and tomorrow’s stars collide in a weekend that’s bound to leave tyre marks on memories.
Sports
Sony Sports launches Kannada channel to expand Karnataka reach
Network sharpens regional push with new Kannada offering, stacking cricket, global sports, and the Asian Games 2026
Mumbai: Sony Sports Network has stepped harder on the regional accelerator, launching Sony Sports Ten 4 Kannada as it targets Karnataka’s sizeable and sports-hungry audience.
The move marks a deeper foray into language-led broadcasting, with the network betting that fans increasingly want sport in their own tongue—not merely subtitled, but culturally tuned. The Kannada channel follows closely on the heels of its Tamil and Telugu launches in 2025, signalling a clear strategy: go local, scale fast.
With this addition, Sony Sports Network’s portfolio swells to 11 sports channels spanning five languages—English, Hindi, Tamil, Telugu and Kannada—cementing its pitch as one of India’s most expansive multi-language sports broadcasters.
The new channel arrives armed with a dense calendar. India’s bilateral tours of England, Sri Lanka and New Zealand headline the cricket slate, alongside the Women’s Asia Cup T20. Further out, the Asian Games Aichi-Nagoya 2026—featuring 41 disciplines including cricket, hockey and kabaddi—adds heft to the line-up.
Beyond the pitch, the offering stretches across global and domestic properties: UEFA Champions League, FA Cup, Indian Super League and UFC, all packaged with Kannada commentary and presentation.
“The South market is one of the most significant, accounting for about a third of the overall television viewership, and Karnataka is among one of the most dynamic and high-potential sports markets in the country,” said Rajesh Kaul, chief revenue officer and business head, sports and international, Sony Pictures Networks India. “As consumption increasingly shifts towards language-first experiences, regionalisation is no longer an option but a strategic imperative. With Sony Sports Ten 4 Kannada, we are deepening our commitment to this market, bringing fans closer to the action through a more immersive, culturally relevant viewing experience. This launch not only expands our regional footprint but also strengthens our ability to unlock new audiences and deliver greater value to our partners across an action-packed sporting calendar.”
Available across major distribution platforms, the channel aims to reach viewers across urban and rural Karnataka alike.
The message is unmistakable: in India’s fragmented media market, language is leverage—and Sony Sports intends to use it.
