Kids
Pogo extends M.A.D. franchise to art and craft books
MUMBAI: In a first of its kind move, kids channel Pogo has launched art and crafts activity books for KG to VIII standard.
The art curriculum books, Pogo M.A.D. Creations, will be published for Tata McGraw-Hill by BPI.
The move also is a part of extending its franchisee M.A.D. from just a TV show.
“Five years, eight successful seasons and nine awards, M.A.D., a Pogo original show, has consistently scored big with kids and parents in India. Out-of-the box thinking, creative ideas and Rob – the enigmatic host of the show are what make M.A.D. a winning franchise. The launch of Pogo M.A.D. Creations is a great addition to Pogo‘s kid friendly content,” said Turner International India, vice president and deputy general manager – entertainment networks South Asia Monica Tata.
The curriculum covered in Pogo M.A.D. Creations adheres to the art and craft guidelines of National Council Education Research and Training (NCERT) and National Curriculum Framework (2005), Pogo said in a statement.
Pogo M.A.D. Creations will focus on experiential learning and will encourage kids to be more creative.
Tata further added, “I am positive that kids, parents and teachers will welcome and hugely enjoy art and craft classes in school with the M.A.D. graded books. We are currently targeting 13,000 schools across India with the promise of introducing children to the fascinating world of creativity.”
The 10 book series will teach children about art and craft through various innovative yet simple techniques – colour theory, origami and collage. It will be available at all school book distributors/shops and retail stores for the new academic session in 2011.
Each book, priced at Rs 185, will contain 35 activities and will be sold as part of a box pack containing one book and free art and craft materials like glitter powder, sequins, wiggle eyes, sponge, wool and a cotton bud.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
