Kids
P&G donates Rs 22.7 mn for Shiksha 2007
MUMBAI: Procter & Gamble made a contribution of Rs 22.7 million to Child Relief and You (CRY), at the close of Project Shiksha – P&G‘s national consumer program in association with CRY and Sony Entertainment Television (SET).
These funds will be deployed to the established Shiksha Projects that work with the state education departments to re-look at existing education policies; create awareness to build more schools with better infrastructure, and more basic amenities like water, electricity, health; enroll more children into formal schools and promote retention in schools; and build all-round development of children.
L-R: Sony‘s Rohit Gupta, Konkana Sen, Sushmita Sen, CRY‘s Ingrid Srinath & P&G-India‘s Shantanu Khosla.
This program allowed consumers to participate in a national effort to support the education of underprivileged children in India via simple brand choices. Every time a consumer bought a large pack of Tide, Ariel, Pantene, Head and Shoulders, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo, Gillette Series, Oral B, Duracell or Pampers during April, May and June, she made a definitive contribution towards enabling a child‘s right to education.
Shikhsha 2007 tapped into the power of music to inspire people with the launch of the Shiksha song and music video that was sung by Shaan, Bappi Lahiri and Renuka Sahane that talked about the right of every child to access education and how education will take India forward and onto the world map. Shiksha was also supported by actors Tabu, Soha Ali Khan and Dia Mirza.
P&G MD Shantanu Khosla said, “Since inception, three years ago, Shikhsha has grown from strength to strength with consumer support growing exponentially. Today it has gone beyond a one company, one NGO initiative to a national consumer movement that enables consumers to make a difference to lives of thousands of children. This has been our most successful year till date with the biggest ever contribution of Rs 20.2 million made by P&G India to CRY, bringing our cumulative contribution to Shiksha close to Rs 50 million. This is still only the beginning and we hope to go a long way ahead in addressing the needs of children in India.”
Sony Entertainment Television EVP Rohit Gupta said, “As one of the leading national television channels, we have the power to reach millions of families watching us with the message of growth of project Shiksha and its achievements. Sony Entertainment Television has been associated with this initiative since its inception in 2003 and as a responsible corporate citizen, we believe that it is our responsibility to support social issues, which are of national importance. Therefore, we will continue with our commitment to Shiksha – helping children access their right to education. Shiksha reflects our belief and we are sure our consistent approach will make a big difference someday.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
