Kids
Paws signs KMI for Garfield merchandise
MUMBAI: Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group, has entered into partnership with Paws, based in Indiana, USA, to represent licensing, advertising, and publishing rights for the popular cartoon character Garfield.
The rights also include friends of Garfield – Odie, Jon, Liz, Arlene, Pooky and Nermal.
Kids Media India, engaged in the business of children‘s television programming and licensing of cartoon characters, will support Paws to secure licensing, advertising and publishing deals across territories in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka
.
Speaking on the alliance, Kids Media India MD and CEO Rajiv Sangari said “We are delighted to be associated with Garfield. I am confident that using our expertise, we will be able to help Paws reach out to a wider client base across all sections for its licensees.”
For the advertising rights, Garfield has been promoting products and services through print and audiovisual media uses (including radio, television, and motion pictures), packaging materials, point-of-sale displays, and premium items. For licensing rights, opportunities are open for toys, games, clothing, novelties, household items, paper products, sporting goods and others.
Paws senior VP licensing Jill Davis said, “Garfield has been a very popular cartoon character that has transcended geographical boundaries and has reached the hearts of millions of people. I am very pleased to join hands with Kids Media who, with their expertise, will help us reach a new audience and make Garfield even more popular in India and its neighboring countries.”
KMI has licensing and merchandising deals with Rajasthan Royals, Marvel Entertainment
International and WWE for the Indian market.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
