Kids
Nick’s Q1 revenue jumps 66% as audiences grow
MUMBAI: Kids channel Nick is finally growing up on the revenue front. Led by a sharp rise in audiences, the Viacom18 channel in India has seen its earnings for the first quarter of this year jump 66 per cent over the year-ago period.
According to Tam data (c&s 4-14, Hindi speaking market), Nick‘s channel share has gone up from nine per cent in January 2007 to 21 per cent in June 2008. This makes Nick the fastest growing channel in the kids genre, though it lags behind Cartoon Network and Hungama.
Much of Nick‘s growth story can be attributed to the focused approach in winning over its target group (TG) through contests and relationship building activities conducted month-on-month since last year.
“Our conscious effort to connect with our TG has helped us build affinity with kids. We have become the fastest growing channel in the category across Hindi speaking markets,” says Nick India senior vice president and general manager Nina Elavia Jaipuria.
Some of the popular activities organised by the channel are Nick Fundoo Superstar Star, Nick Chak De Ninja, Mast Ki Pathshala, Exam Popat and April Fool in School.
“These initiatives have helped us build affinity with kids and increased their stickiness to the channel. Due to the increase in reach, a lot of brands have come on board with us,” says Jaipuria.
Nick‘s list of advertisers has expanded to 80 brands which include FMCGs, insurance and telecom companies.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
