Kids
Nickelodeon to roll out ‘Ultimate SpongeBob SpongeBash Weekend’
MUMBAI: On the occasion of the 10th anniversary of SpongeBob SquarePants, Nickelodeon will roll out ‘Ultimate SpongeBob SpongeBash Weekend‘ event hosted by Patchy the Pirate.
Starting on 14 July at 9 pm, Nickelodeon‘s sister channel VH1 will premiere Square Roots: The Story of SpongeBob SquarePants, the first original SpongeBob SquarePants TV documentary.
This will be followed by a 50-hour programming marathon on 17 July on Nickelodeon. The premiere starts with ‘To Square Pants or Not to Square Pants‘ at 8 pm.
On 18 July, the top 10 most memorable SpongeBob episodes will be screened as picked by fans on Nick.com. The night will be capped off with the film The SpongeBob SquarePants at
8 pm.
Finally, on 19 July, viewers can catch a top 10 countdown of celebrities‘ favourite episodes at 10 am. The weekend-long marathon culminates with 10 all new premieres beginning at 7 pm.
Spongebob SquarePants is seen in 171 markets in 25 languages and is one of the most widely distributed properties in MTV Networks‘ history.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
