Kids
Nickelodeon & Produce for Kids campaign encourage kids to lead healthier lifestyles
MUMBAI: Kids channel Nickelodeon, has partnered with Produce for Kids to kick off a health campaign which will run till 5 November. Produce for Kids is an organization that educates kids on the benefits of healthy eating.
The campaign will use promotional programs in produce departments across the US featuring Nick Jr.‘s Dora the Explorer and messaging surrounding the network‘s health and wellness campaign Let‘s Just Play encouraging kids to “Eat Smarter” and “Play Harder.” In addition, retailers will provide support for the program through advertising in circulars.
Point-of-sale materials will be featured in produce sections that encourage kids to take their own personal steps towards living healthier lifestyles. Kids will also be encouraged to join the Produce for Kids‘ Healthy Kids Club as well as sign up for the Nickelodeon network‘s Let‘s Just Play Go Healthy Challenge, which empowers kids with the tools they need to live healthier lifestyles.
The campaign will also be cross promoted on Nickelodeon‘s Let‘s Just Play web site (http://www.nick.com/letsjustplay) and the Produce for Kids web site (http://www.produceforkids.org/). Both sites will encourage kids to sign up for the Let‘s Just Play Go Healthy Challenge and Produce for Kids‘ ‘Healthy Kids Club‘.
Produce for Kids‘ ‘Healthy Kids Club‘ provides kids with activities and nutritional tips that will aid them in choosing healthier food options. ‘Healthy Kids Club‘ members will be able to earn points and track their progress toward healthy living through an online scorecard at http://www.produceforkids.org/healthykids. The Grand Prize winner will receive a free bicycle and a $750 grant in their name for their school‘s athletic department or local Boys and Girls Club, informs an official release.
“The Nickelodeon partnership with Produce for Kids allows us to expand the company‘s health and wellness resources on a local level in stores all over the country,” said Nickelodeon and MTVN Kids and Family Group senior vice president public affairs Jean Margaret Smith. “It raises awareness about the health benefits of eating fruits and vegetables when kids and families are actually making food choices in the supermarket. And it aligns with our commitment through the ‘Let‘s Just Play‘ campaign to provide community resources and tools for kids to make healthy lifestyle choices.”
“We are very excited to enter into this partnership with Nickelodeon,” said Shuman Produce president and Produce for Kids founder John Shuman. “With incredible retail partners and sponsors on-board, we believe the partnership with Nickelodeon, and its Dora the Explorer and ‘Let‘s Just Play‘ brands, will strengthen the Produce for Kids program as we continue to boost the awareness of healthy eating with kids and parents nationwide.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
