Kids
Nickelodeon/MTVN Kids & Family Group promotes Kaufman to chief marketing officer
MUMBAI: Nickelodeon/MTVN Kids and Family Group has named Pam Kaufman as chief marketing officer (CMO), to oversee all marketing efforts for the businesses of Nickelodeon. This will include television, digital, consumer products, Nick Movies, as well as MTVN Kids and Family Group brands The N; Nick at Nite; Noggin; and Nicktoons Network.
Kaufman will continue to report Nickelodeon/MTVN Kids and Family Group president Cyma Zarghami.
Additionally, she will continue to lead the company‘s advertising and multicultural efforts, and will partner with Nickelodeon International to bring the best practices of her group to the rest of the globe. Kaufman will also employ the new consumer centric marketing tools of the digital world to ensure both relevance and creative excellence as Nickelodeon grows on new platforms.
“As we continue to evolve in this ever-changing media landscape, there‘s no one more astute or better suited than Pam to ensure Nickelodeon‘s integrated marketing messages are clearly communicated,” said Zarghami. “Pam is a recognized leader in her field and within our company, and has set the gold standard in partnerships and marketing initiatives within the kids‘ entertainment industry.”
Kaufman will continue to be Nickelodeon‘s strategic liaison to all of its marketing partners as the network maintains its lead in pioneering new and innovative marketing solutions. She will be primarily responsible for finding new ways to bring the Nickelodeon brand to life. She will also be a key driver in helping to grow Nickelodeon‘s music brand, spearheading all the marketing efforts for its music-related initiatives. The network recently entered into a partnership with Sony Music Label Group where the two companies will co-develop, co-produce, and jointly finance television and music projects over the next four years, states an official release.
In her former role as EVP, marketing and worldwide promotions, Kaufman created multi-platform marketing campaigns and multi-million dollar sponsorships for Nickelodeon‘s key properties, from SpongeBob SquarePants, to Dora the Explorer, to the Kids‘ Choice Awards.
Before joining MTV Networks, Kaufman established the Promotions Group within Turner Broadcasting System, the first worldwide Burger King Kids‘ Meal Promotion, as well as a sponsorship deal for the Cartoon Network Wacky Racing Nascar Team.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
