Kids
Nickelodeon launches ‘SpongeBob SquarePants’ jewellery set
MUMBAI: Nickelodeon/Viacom Consumer Products (NVCP) has tied up with Simmons Jewellery to launch SpongeBob SquarePants jewellery set.
With prices ranging from $95-$350, the SpongeBob Fine Jewellery collection includes designs crafted from sterling silver and Swarovski crystals and will be available at Zales jewellery stores.
says Simmons Jewelry CEO Russell Simmons, “We are always looking for innovative ideas to develop fine jewelry. The Nickelodeon partnership to license SpongeBob is the perfect addition to the Simmons Jewelry Co. family in order to make the jewelry industry more relevant to today‘s consumer.”
Debuting on Zales.com and at select Zales stores nationwide, the SpongeBob Collection features dog tags, rings, necklaces, earrings and bracelets. The SpongeBob eye pendant, a sterling silver dog tag encrusted with Swarovski(TM) crystals, is the highlight of the collection and is ideal for family and friends alike.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
