Kids
Nick partners CCTV for China video site
MUMBAI: MTV Networks China, a division of US media conglomerate Viacom and CCTV.com, have launched nick.cctv.com, an online destination for Chinese audiences to access Nickelodeon-branded content.
The launch of nick.cctv.com marks the first co-branded site to offer video streaming of Nickelodeon content to Chinese audiences, marking a significant milestone for MTV Networks as the first international broadcaster to provide officially sanctioned online video content in China.
MTV China MD Mei Yan says, “The co-branded site will allow on-demand access to a range of Nickelodeon content including video streaming of our biggest hits, marking a historic first for an international broadcaster in China. As one of the world‘s leading kid’s entertainment brands, we will work closely with CCTV.COM to make this platform a fun and interactive way for Chinese audiences to engage with Nickelodeon.”
CCTV.com GM Wang Wenbin says, “By virtue of Nickelodeon’s popular content and CCTV.Com’s strong communication capacity and technological platform, we believe nick.cctv.com will become the online destination for Chinese children.”
The ad supported site will launch with a variety of original Nickelodeon content including online games, wallpapers and episodes of SpongeBob SquarePants available for streaming. Later this year, episodes of Nickelodeon’s Dora the Explorer and content based upon other Nickelodeon properties including CatDog will be featured on the site.
nick.cctv.com will be promoted to a television audience of over 300 million households on CCTV1 and 250 million households on children’s channel CCTV14.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
