Kids
Nick India inks deal with Bilt to launch Dora & SpongeBob notebooks
MUMBAI: Nick has partnered with Bilt Ten-on-Ten to launch a range of Dora and SpongeBob notebooks. The range includes exercise books, long notebooks and drawing books.
Priced at Rs 5-28, the products will also be available in large format stores like Crossword, Landmark, Odyssey, Spencers and Hypercity across India.
Says Viacom 18 Media VP consumer products Sandeep Dahiya says, “The launch of Dora and SpongeBob notebooks is in line with Nick‘s philosophy of providing more and more opportunities to Nick viewers to interact with their favourite Nicktoons outside television.”
The notebooks contain 2-4 fun pages, where kid‘s can solve puzzles and colour-up Spongebob and Dora.
Says Bilt COO Yogesh Agarwal says, “The Nick characters are immensely popular and with this range of Ten-on-Ten books, we are sure to make a place for ourselves in every school bag in the country.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
