Kids
Nick India GM and VP Hema Govindan resigns
MUMBAI: Nick India general manager and vice president Hema Govindan has put in her papers. An official release cites personal reasons as the reason for her departure from Nick after being at its helm for close to a year.
MTV Networks India managing director and MTV Networks Asia executive vice president Amit Jain said, “Within the short span of her tenure Hema has done a commendable job with Nick to put it on the right trajectory of growth path. Over the last eight months, Nick‘s ratings have tripled and viewership has risen by over 30 per cent. More than anything else, she is leaving behind a team that is one of the most competitive teams in this space.”
“Nick is a priority brand for MTV Networks India and we will continue to invest substantially in this business to help it attain a leadership position in this country, as it has done across the rest of the world markets, where it occupies the no. 1 or no. 2 position in every territory.”
Govindan will continue in her current assignment till a replacement is finalised and in this period Jain would work closely with the Nick team to continue to pursue Nick‘s growth objectives for the year.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
