Kids
Nick India acquires merchandising rights for ‘Ninja Hattori’
MUMBAI: Nick India has signed a deal with Shogakukan-Shuseisha Productions to obtain the product and promotional licensing of Ninja Hattori.
As part of its licensing plans, the channel will launch the product range across various categories in the market early next year.
The channel has aggressive licensing plans around Ninja Hattori and plans to launch the range across various categories in the market by early next year. Ninja Hattori has been the top show on Nick consistently for the last 18 months.
Viacom18 Media VP consumer products Sandeep Dahiya says, “Ninja Hattori has been the frontrunner in both popularity and appeal in the kids entertainment category and therefore it‘s only natural that we extend his presence beyond television. The launch of Ninja Hattori merchandise will further strengthen our existing merchandising program around Dora and SpongeBob, with an existing presence in over 20 categories in India.”
SpongeBob SquarePants and Dora the Explorer are available in categories including apparel, back to school range, tableware products, stationery, puzzles, games, story books, bed-linen, gifts and novelties and toys.
“We‘re proud to be involved in the creation of this very unique range of ‘Ninja Hattori‘ consumer products for kids. This is our very first venture together. We are sure all kids are waiting to have their favourite Nick toon ‘Ninja Hattori‘ in their playrooms,” says Shogakukan-Shuseisha Productions Executive Director Licensing Department Media Division Akira Fujita.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
