Kids
Nick conducts ‘The Big Green Help’ to ignite kids for environmental change
MUMBAI: Nick is rolling out ‘The Big Green Help‘, an initiative aimed at igniting “real action” from kids for environmental change.
While the kid‘s broadcaster has roped in Alpenliebe Mangofiiz as the title sponsor, Idea has come on board as the associate sponsor.
According to the Nick & IMRB Kidscan research, over 70 per cent of kids wish to save earth, but lack action routes. With the idea of ‘Timepass mat karo, Earth Ke Liye Kuch Karo‘, ‘The Big Green Help‘ has been made relatable and relevant to the kids of today.
The aim of the initiative is to translate a serious message such as environment degradation in a language and tone that is non-preachy and would make kids sit up, take notice and do their bit.
‘The Big Green Help‘ has a host of on-air, digital and on-ground initiatives that aim to make earth-friendly activities a part of a kids daily routine. The channel will give eco-tips that would inspire kids to stop wasting time and take this issue up on a war footing.
School contact programmes and on-ground activities in Mumbai, Delhi and Bangalore would be conducted wherein kids can express their opinions and view points and in turn learn how to use the various tools to save the earth.
Nick India GM & SVP Nina Elavia Jaipuria says, “We believe that kids when empowered have the ability to bring about tremendous positive change in their surroundings and this can make a huge difference to society. Giving them their very own kid-led environmental movement to champion where they are equipped with more actionable methods is a small step in making the burning issue of earth degradation more relevant to this generation.”
Says Perfetti Van Melle India group product manager Aashish Kapoor, “We are proud to be a part of Nick‘s ‘The Big Green Help‘. The idea is to make the kids; agents of change to save the earth. They are our future and enabling them with tools to make a difference is going to go a long way in saving our planet.”
Perman which airs Monday-Friday from 6-6:30 pm will lend support to this movement by giving kids eco tips.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
