Kids
Nestlé MilkyBar is title sponsor for ‘Let’s Just Play’
| MUMBAI: Kids entertainment channel Nick has roped in Nestlé MilkyBar as the title sponsor for its ‘Let‘s Just Play‘ campaign, which encourages kids to go out and play. |
The other two sponsors that have walked on board for the initiative are Kellogg‘s Chocos and Funskool. |
| As part of the initiative, Nick will host 10-hour play-a-thons in Inorbit Mall outdoor area-Mumbai, Ambience Malls outdoor area-Delhi, Moti Mahal grounds- Lucknow, RSI Grounds-Bangalore and Prasad Imax Grounds-Hyderabad on 7 November. Kick-starting from 7 November morning, the first half of the 10-hour play-a-thon will comprise an inter-school sports event consisting “twisted” and “high energy games”. As reported earlier on Indiantelevision.com, Nick will also host a one-day channel blackout on the same day. Says Nick India general manager and senior VP Nina Elavia Jaipuria, “Nick has always been a responsible broadcaster and we strive to go beyond just entertainment. Nick is deeply concerned about the issue of lack of play in the lives of kids and is pulling out all the stops to inspire as many kids and parents as possible. The Playathon is a step in the direction of changing the lifestyle of our future generations forever.” To build a further brand engagement, Nick will also use its digital space to engage kids through constant interactivity. With the intention of encouraging kids to go out and play, kids can create their own games and upload them on nickindia.com. Their videos will also be aired on Nick. They can also use the online playbook to choose their own set of games with a twist. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
