Kids
Nat Geo partners with CBeebies, King Rollo Films for new show
MUMBAI: US media firm National Geographic Kids Entertainment (NGKE) and King Rollo Films have partnered with the BBC’s kids channel CBeebies to co-produce the live-action/animated preschool series Mama Mirabelle’s Home Movies. CBeebies will also contribute archival footage to complement the resources provided by National Geographic. The agreement was announced by National Geographic Kids Entertainment president Donna Friedman Meir. |
The co-production deal gives CBeebies rights to broadcast the program in the UK and Eire and to license consumer products and home video in these territories. NGKE’s sister company, National Geographic Television International (NGTI), retains programme sales and equivalent licensing/home video rights for all remaining worldwide territories. CBeebies will begin airing Mama Mirabelle’s Home Movies next year. NGKE, NGTI and CBeebies plan to develop Mama Mirabelle into a multimedia franchise encompassing television, DVD/video, VOD, mobile phone and interactive online content. Meir says, “We are thrilled to be partnering with CBeebies, given their extraordinary legacy as a producer of outstanding children’s programming. Their support for â€?Mama Mirabelle’ is a fantastic seal of approval for our first preschool series. There is a natural fit between the BBC and National Geographic brands, and we look forward to developing our relationship so that we can continue to bring such lovable characters and high-quality programming to U.K. and global audiences.â€? Mama Mirabelle’s Home Movies features an inquisitive cast of baby animal characters, including regulars Bo the cheetah cub; Karla the zebra foal; Max the elephant calf; monkeys Pip, Flip and Chip; and their maternal elephant host, Mama Mirabelle. Each day the animals gather in the savannah to watch home videos of themselves and other amazing creatures of the natural world. Through lighthearted and heartwarming interaction, Mama helps the baby animals find answers to many of life’s questions from a preschooler’s perspective. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
