Reality
Nach Baliye 6 partners with Twitter to engage audience
MUMBAI: Keeping up with its legacy of introducing innovative digital initiatives, Star Plus has got into an exclusive association with Twitter India to introduce the Nach Baliye Twitter Mirror.
The Twitter Mirror is a high engagement tool which has been used for some of the biggest global television events like the Academy Awards and the Grammys. Now, Nach Baliye will become the first ever TV show for which the Twitter Mirror will be used.
The Nach Baliye Twitter Mirror is going to be a permanent installation on the sets of Nach Baliye that will be aired from tomorrow on Saturday and Sunday at 9 pm on Star Plus, and will give all the celebrities of the show a chance to get clicked through the Twitter Mirror, and then automatically tweet that picture.
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With this, the fans will get a chance to sneak in to the lives of the celebrity contestants who are participating in the show. The Mirror will capture some of the candid and interesting moments between the real life celebrity couples and also the judges on the show. In order to make the entire experience seamless and complete, the celebrities will also be shown getting them clicked on the Mirror during few episodes of the show Nach Baliye – Parde Ke Peechey.
Talking about this initiative, Star India SVP marketing and programming strategy Nikhil Madhok said: “Over the last couple of years one has seen the emergence of the second screen as an important platform for television content. Star Plus realises the great engagement possibilities this offers, and also understands how a differentiated offering for the second screen can help deepen bonds with our viewers. The Nach Baliye Twitter Mirror comes from this philosophy, and we are extremely happy to work with Twitter India to bring this great innovation for the first time for a television show.”
India market for Twitter head Rishi Jaitly added: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter brings audiences closer to the people and organisations they care about, including television shows, stars and moments. We are pleased to see Star Plus embracing Twitter and the Twitter Mirror during Nach Baliye to engage and grow its audience in authentic ways.”
Produced by Frames Productions, Nach Baliye 6 is hosted by Gautam Rode and Karan Wahi. It brings together 11 celebrity jodis in a season that is touted to be the boldest and edgiest ever.
Reality
Bigg Boss Bangla set to debut at Eden Gardens with Sourav Ganguly
Star Jalsha brings Bengal’s drama and cricket passion together in one grand show
KOLKATA: Star Jalsha is all set to turn up the heat in Bengali entertainment with the launch of Bigg Boss Bangla, produced by EndemolShine India, at the iconic Eden Gardens. Adding star power to the stage, cricket legend Sourav Ganguly will host the show, promising a connection with audiences that goes beyond the screen.
The announcement came alive during a glittering gala cricket match hosted by Ganguly, bringing advertisers, celebrities, and fans together in a celebration of culture, sports, and entertainment. The evening reached its climax with a spectacular logo reveal, complete with lights, sound, and a touch of cinematic drama.
JioStar, Star Plus, Star Bharat, and Star Utsav in East and West India’s Sumanta Bose said, “Bigg Boss Bangla represents a major step in expanding one of India’s most influential entertainment franchises into a high-potential market. We’ve reimagined the format to reflect Bengal’s cultural essence while keeping the intensity and thrill Bigg Boss is famous for. With Sourav Ganguly leading, we’re bringing ambition, energy, and deep local connection to the show.”
Ganguly shared his excitement, adding: “Bigg Boss thrives on strong personalities, bold opinions, and real conversations—all traits woven into Bengal’s cultural fabric. I am thrilled to host this season and bring viewers a show that celebrates individuality, sparks dialogue, and keeps audiences hooked.”
Banijay Asia & EndemolShine India founder & group CEO Deepak Dhar added, “Bigg Boss has captured hearts across India through its unique mix of personalities, conflicts, and genuine human moments. Launching in Bengal allows us to showcase the state’s vibrant culture and spirited conversations. With Star Jalsha as our partner and Sourav at the helm, Bigg Boss Bangla will deliver the energy, scale, and engagement our audience loves.”
Star Jalsha, known for defining Bengali entertainment with shows loved in both urban and rural homes, is raising the stakes with this high-octane non-fiction format. With Bigg Boss Bangla, viewers can expect drama, emotion, and unforgettable moments, now infused with Bengal’s passion and flair.
As the franchise arrives in the state, Star Jalsha is poised to set new benchmarks for conversation, audience engagement, and entertainment impact. Cricket, culture, and conversation have never looked so thrilling.
