Kids
Murjani Group launches ‘Build A Bear Workshop’ store
MUMBAI: The Murjani Group has launched the first of its six build Build A Bear Workshop outlets in Mumbai today. The company is targeting a launch of four more stores in Mumbai and two in Delhi by the end of 2007. Build A Bear Workshop chief bear Indranil Chakraborty also said that the company was looking to take this concept of creating your own stuff toy to smaller Indian towns like Hyderabad, Bangalore and Pune by next year and to Ludhiana by 2009. The store takes children and adults through an entire experience that allows them to customize their toy even with their own personalized messages. The toy is first selected, stuffed, accessorized and provided with a birth certificate. | |
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The price points for the animals range from Rs. 595 Rs. 1295 and upward depending on the accessories that separately purchased for the customized toy. The Build A Bear Workshop set up its flagship store in United States in 1997 and now has 305 stores globally clocking a global revenue of $ 450 Million. |
Founder and chief executive bear Maxine Clark says, “The Build A Bear Workshop innovative store concept takes children‘s interactive entertainment retailing to a new level, combining the process of making your own stuffed animal with an exciting atmosphere. We‘ve created a unique retail experience by putting the heart back into retailing and putting our guests at the center of every aspect of our business.” 
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
