Sports
KKR unveils ‘Lines of Legacy’ jersey for IPL 2026
Three-time champions weave iconic moments into new kit design.
MUMBAI: KKR just turned their jersey into a history book because when every six and every wicket gets its own line, even the fabric starts telling tales. Kolkata Knight Riders have unveiled their new jersey for TATA IPL 2026, themed “Lines of Legacy,” transforming defining moments from the franchise’s 18-year journey into abstract linear art that forms the letters KKR. From Brendon McCullum’s explosive 158* on opening night in 2008 to Rinku Singh’s five consecutive sixes in a dramatic finish, each milestone becomes a deliberate line woven into the design.
The jersey allows fans to literally wear a piece of the team’s story. The reveal was supported by a viral social-media campaign under #LinesOfLegacy that trended for 48 hours, culminating in a humorous film blending pop culture and Kolkata flavour, featuring actor Rajat Bedi, comedian Anirban Dasgupta and local creators.
Knight Riders Sports CEO Venky Mysore said, “The Lines of Legacy captures the essence of KKR’s storied history and celebrates the journey of the team over the years. Each line represents a pivotal moment of brilliance, reflecting the energy and spirit that weaves together to form our identity.”
Knight Riders Sports chief marketing officer Binda Dey added, “Through our ‘Kya Line Hai?’ campaign film, we wanted to bring the idea of the ‘Lines of Legacy’ to life and celebrate the iconic moments that define KKR’s journey. By collaborating with local Kolkata influencers and creators, we’re bringing the legacy of the team to fans in a fun and authentic way.”
The new jersey is available for purchase on the official website.
In a league where kits often change for fashion, KKR changed it for memory turning every thread into a trophy moment and every fan into a walking chapter of IPL folklore.
Sports
JK Lakshmi Cement named principal sponsor of Rajasthan Royals
Cement maker’s logo to feature on team jersey for the 2026 T20 season.
MUMBAI: When cricket meets concrete, the partnership is built to last. JK Lakshmi Cement Limited has signed on as the principal sponsor of Rajasthan Royals for the 2026 T20 season, marking a renewed collaboration between two organisations that share deep roots in Rajasthan. Under the agreement, the JK Lakshmi Cement logo will appear prominently on the back of the Rajasthan Royals’ match jersey throughout the season. The brand will also feature across team gear, in stadium signage and digital match day content, giving it strong visibility during one of India’s most watched sporting tournaments.
For JK Lakshmi Cement, the partnership reflects a long standing association with the state. The company has maintained a significant presence in Rajasthan for decades through its manufacturing facilities, distribution network and relationships with contractors, dealers and local communities.
JK Lakshmi Cement, deputy managing director Shrivats Singhania, at said the collaboration celebrates the shared heritage of both organisations. “Rajasthan has always been integral to our journey, shaping our identity and growth from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance and enduring commitment,” he said.
He added that the national reach of the T20 league offers an opportunity to showcase Rajasthan’s spirit on a larger stage.
Cricket continues to be one of India’s most powerful cultural connectors, drawing fans across regions and generations. JK Lakshmi Cement sees the association as a way to strengthen engagement with stakeholders ranging from homeowners and contractors to engineers, masons and dealers.
JK Lakshmi Cement president and director Arun Shukla noted that the journey of the brand and the team share striking similarities. “The journey of Rajasthan Royals is similar to ours strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in,” he said.
He added that the association will help bring the brand closer to audiences, from individual homes in smaller towns to large infrastructure projects in major cities, while connecting them to the energy of the T20 season.
From the team’s perspective, the partnership strengthens its ties with homegrown brands.
Rajasthan Royals chief operating officer Alok Chitre said the team was pleased to welcome JK Lakshmi Cement as its principal sponsor. “We are happy to have JK Lakshmi Cement as our principal sponsor for the Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond,” he said.
As India’s infrastructure and construction sectors continue to grow, JK Lakshmi Cement has been focusing on operational strength, innovation and long term expansion. Strategic collaborations such as this allow the brand to connect with wider audiences while reinforcing its presence in markets where it has long operated.
For Rajasthan Royals, meanwhile, the deal adds another regional ally to its roster proving that sometimes, the strongest partnerships are the ones built close to home.
