Sports
JioStar drags Legends League Cricket to Delhi High Court in media rights row
The streaming giant secured an interim order on the very day the tournament was set to kick off, freezing commercial dealings and pushing the dispute toward mediation
MUMBAI: JioStar India moved fast and hit hard. On March 11th, the same day the Legends League Cricket Masters T20 Tournament was scheduled to begin, the company secured an interim order from the Delhi High Court against Absolute Legends Sports Private Limited, the outfit that runs the league, in a bitter dispute over media and commercial rights.
The petition, filed under Section 9 of the Arbitration and Conciliation Act, 1996, before Justice Harish Vaidyanathan Shankar, sought ad-interim protection preventing Absolute Legends from creating third-party rights, transferring, assigning or otherwise dealing with the media and commercial rights relating to the league. In plain terms: JioStar wanted to stop Absolute Legends from doing any more deals with anyone else while the dispute runs its course.
What Absolute Legends agreed to
Senior advocate Abhimanyu Bhandari, appearing for Absolute Legends, did not come to court empty-handed. He submitted that the company would file a comprehensive affidavit disclosing all commercial transactions currently being undertaken, including the agreement entered into with the second respondent in the case. The affidavit, he said, would be filed by all directors of the company.
Crucially, Bhandari also undertook that any receivables arising from commercial arrangements connected to the league would be deposited directly with the court, in an account to be opened by the registrar general, toward satisfaction of the admitted liability. The one caveat: those deposits should not prevent Absolute Legends from meeting its operational expenses necessary for the smooth functioning of its commercial activities. In other words, the company wants to keep the lights on while the legal battle plays out.
JioStar was represented by senior advocate Kunal Tandon, leading a team that included Aanchal Tandon, Niti Jain, Niharika Sharma, Nitai Agarwal and Natasa, along with Krishma Shah as the authorised representative of the petitioner.
Mediation ordered, next date set
Both sides agreed that the matter should be referred for mediation, and the court obliged. The dispute was directed to the Delhi High Court Mediation and Conciliation Centre, with parties ordered to appear before it on March 13th. The incharge of the mediation centre was requested to appoint a senior mediator. The case is listed before the court again on March 17th for further proceedings.
The timing could hardly be more awkward for Legends League Cricket. A tournament that was supposed to be launching was instead the subject of a courtroom freeze on the very day it was meant to kick off. Whether mediation resolves the dispute quickly or the matter returns to a full hearing on March 17th, one thing is clear: JioStar is not prepared to let its rights walk out the door without a fight.
Sports
IPL 19 records 96.8 ad index as advertisers and categories decline: TAM Sports report
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
NEW DELHI: The on-field action remains strong, but advertising activity during the Indian Premier League has shown a slight shift this season. A report from TAM Sports, a division of TAM Media Research, indicates that the first 13 matches of IPL 19 have recorded a marginal decline in commercial volumes compared to the same phase last year.
Indexed ad volumes stood at 96.8, down from 100 in IPL 18. The number of advertising categories fell from over 50 to 40, while the advertiser base reduced from 65 to 45. At the same time, the number of channels broadcasting the tournament declined from 28 to 25.
Mouth Fresheners emerged as the leading category, contributing over 14 per cent of total ad volumes. Ecom-Other Services and Ecom-Wallets followed, maintaining a strong presence during the early part of the tournament.
The technology sector has gained prominence this season. Google ranked as the top advertiser, accounting for over 13 per cent of ad share. The company focused on promoting its Google Search Engine and Google Gemini AI platform. In contrast, categories such as Ecom-Gaming and Cellular Phones-Smart Phones did not feature among the leading segments this year.
TAM Sports analyst Arjun Sharma said the decline in volumes reflects a more focused approach by advertisers, with fewer but more prominent players dominating the space.
The report also identified new entrants, with ten additional categories including Chocolates, Laptops/Notebooks, and Hair Care products. Among companies, Vishnu Packaging and Reliance Consumer Products remained key advertisers, while Havells India and K P Pan Foods continued to feature prominently.
Among brands, Vimal Pan Masala and Kamla Pasand Silver Coated Elaichi recorded high visibility, while Cadburys Dairy Milk Chocolate was among the notable new entrants.
With the tournament still underway, advertising activity may increase in the coming weeks as more brands look to capitalise on IPL viewership.
