Kids
Jason Root is SVP digital for Nick.com & Nickatnite.com
MUMBAI: Nickelodeon/MTVN Kids and Family Group has promoted digital executive Jason Root to senior vice president, digital, Nick.com and Nickatnite.com.
According to an official announcement issued by the company, Root will oversee all management and creative operations for the top kids‘ site Nick.com, as well as the growth and development of NickatNite.com, Nicktoonsnetwork.com, Nicktropolis.com — the youth virtual world — and Nickelodeon‘s broadband video site, TurboNick.com.
He will guide the development of sites for all Nickelodeon television properties, such as SpongeBob SquarePants, The Naked Brothers Band and Avatar: The Last Airbender, as well as many other online Nick initiatives such as Kids Pick the President and Kids‘ Choice Awards. His team will also focus on developing new digital-first ways to help incubate properties and characters. Root will continue to report to Nickelodeon/MTVN Kids and Family Group EVP, Digital Media Steve Youngwood.
“Jason has helped Nickelodeon be a leader online within the kids‘ demographic with initiatives like the New Game of the Week franchise, TurboNick, and Nicktropolis. He has been an integral component of growing Nickelodeon‘s digital business,” said Youngwood. “As we continue to evolve in digital media as a company, Jason will ensure that we provide kids and families with the best interactive entertainment possible.”
In addition, Root will play a key role in expanding Nick‘s online gaming efforts, including the existing franchise New Game of the Week, giving it a multiplayer focus. The first new effort in this space is 3D Slimeball on Nick.com. His group will also build multiplayer cooperative gaming into Nicktropolis, complementing the video, safe chat, and virtual economy capabilities already integrated into that site.
Root is a seven year veteran of Nickelodeon and Nick.com. Prior to joining the company, he held several new media management positions at the Walt Disney Company.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
