Kids
Fitz Roy Media appoints Breiter and Zivic as licensing agent for US
MUMBAI: Fitz Roy Media (FRM) a media property development company specializing in children‘s entertainment created for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast TV has announced the appointment of Jonathan Breiter and Jennifer Zivic as US licensing agents for the company‘s slate of children‘s properties.
Breiter and Zivic will launch their representation of Fitz Roy‘s newest kid franchises including Funny Face, Heathcliff and Secret Wings at the 2009 Licensing International Expo in June.
Breiter began his career in advertising as part of the team that won the “Burger Wars” with the award winning “Where‘s the Beef” campaign for Wendy‘s Old Fashioned Hamburgers. Breiter was associated with Hasbro as associate VP for marketing and was later promoted to SVP.
Over his 10-year tenure, Breiter has led all of the licensing initiative for Baby Boom, FunHouse and Banafish including becoming the first license for SpongeBob Squarepants and an early licensee for the launch of brands like Pokemon, Care Bears, Eddie Bauer, and Yo Gabba Gabba.
Jennifer Zivic is a seasoned director with experience in the manufacturing and licensing of consumer products. She began her career at Taratoy Corporation in the Kid‘s Stationery Division, where she served as director of marketing and product development
. At Taratoy, she introduced new Barbie, Hot Wheels and Polly Pocket lines of stationery products for kids and novelty stationery product lines for Peeps and Felix the Cat. Zivic also spent seven years with Mattel Toys in various roles, where she managed Sesame Street and Barbie businesses.
Zivic was also director of licensing – Soft Lines at HIT Entertainment, and was responsible for managing and growing HIT‘s soft lines business, including children‘s marketplace.
The company also announced the appointment of publishing industry executive Jon Rosenberg, who will represent Fitz Roy‘s slate of properties throughout the publishing industry and veteran development executive Richard Oren, who will be the agent handling promotional opportunities for the company.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
