Executive Dossier
“Exchange of TV software is the primary objective” : Cho Kyu Sang – Korean Broadcasting Commission director general, media policy bureau
|
Cho, Kyu Sang needs an interpreter to communicate when in India. But the director-general, media policy bureau of the Korean Broadcasting Commission, is confident that language will be no deterrent when it comes to getting Korean language TV shows on Indian television.
Here to test the waters for a possible exchange of software at the two-day long TV Korea Showcase, Cho found time between meeting production house heads and broadcasters’ representatives for a brief tete a tete with Excerpts:  |
|
Why was it suddenly felt necessary to take Korean content overseas? |
|
But why was India chosen? |
|
Are you confident that this trip will yield good business in terms of exports for the participating broadcasters and independent production houses from Korea? |
| What kind of programmes have been brought here? There are 19 companies participating in this showcase, broadcasters as well as production houses. We have brought in all kinds of genres, as also the developing genre of animation. |
|
Which are the genres that Korean audiences are currently hooked on to? |
|
Apart from TV software, are any of the Korean broadcasters looking to enter India? |
MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.
Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.
Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.
Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.
Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.
With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.
