Kids
Disney inks multi-year licensing deal with Lego
MUMBAI: Disney Consumer Products, the merchandising arm of Walt Disney, has signed a multi-year licensing agreement with the toy manufecturer Lego Group. With the deal in place, Lego will get access to the portfolio of Disney and Disney Pixar properties. Lego has started working on the development of three franchises – Toy Story, Cars and Prince of Persia. All are scheduled to launch in 2010. |
Lego Group CEO Jorgen Vig Knudstorp said, “When two brands who share similar values bring their franchises together and combine their access to families, retail strength and marketing power, amazing things can happen. We can‘t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in Lego form.” “Joining forces with Lego Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play,” added DCP SVP global toys Vince Klaseus. “Through these new Lego product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic.” Toy Story-themed construction sets will be available on both Lego Duplo and Lego System platforms for children aged 2-12. Lego System products based on Toy Story and Toy Story 2 will launch in January 2010, to be followed in May by construction sets based on the new animated feature. Toy Story 3 is scheduled to hit the theatres in Disney Digital 3D by June 2010. Cars-themed Lego Duplo products are scheduled to launch in June 2010, while Prince of Persia-themed Lego products are scheduled to launch in April 2010. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
