Kids
Disney India goes brave with ‘Vir: The Robot Boy’
MUMBAI: Riding on the immense popularity of Chota Bheem and Motlu Patlu comes one more animation series with the ‘made in India’ tag.
Launching on Hungama TV on 9 November and created by Maya Digital Studio, Vir: The Robot Boy, is a sci-fi animation that promises to tickle the kids’ funny bone while teaching them a lesson or two about life.
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With Vir, we intend to build further on the weekend slot by bringing engaging and relevant shows on Saturday as well exults Prabhu
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Waxing eloquent about ‘India’s first animated fiction show’, Maya Digital Studio managing director and chairman Ketan Mehta says: “It has been made on a big scale. It has multiple characters and a well-developed storyline revolving around the central character, Vir, a young boy who is a robot with all human emotions instilled in him.”
Hungama, which has recently had a makeover, wanted to introduce fresh new programming that embodies its mischievous, youthful spirit. And what better than the weekend to bring in the new series!
“Currently, we have Ninja Warriors on Sunday, which is performing exceedingly well and is a favourite among kids. With Vir, we intend to build further on the weekend slot by bringing engaging and relevant shows on Saturday as well,” exults Disney UTV director, programming, Kids Network, Devika Prabhu.
Vir: The Robot Boy is set in the heart of Delhi and takes viewers through the wonderful journey of Vir, the robot, created by brilliant scientist Dr Prem Sahay. The extremely intelligent, extra emotional and fearlessly funny Vir manages to stay out of harm’s way, but not without some hilarious moments and a lot of help from his two sidekicks.
About the collaboration with Maya Digital, Prabhu says: “Creativity and innovation is at the heart of what we do and we are always looking for partners with whom we can collaborate to create compelling content for our audiences. We were really happy to associate with Maya Digital on this series – Vir: The Robot Boy and we are confident that kids will love the local narrative, humour and situations that Vir and his friends – Chulbul, Tiklu and Sajjani, find themselves in.”
Hungama believes in letting children experience stories first-hand by creating engagement opportunities beyond television. This time too, the channel is confident about its new series and plans to engage with its viewers in interesting new ways, like it did with “Shinchan Parivaar Iss Ravivaar”.
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Mehta feels the indigenous animation industry has finally come of age and is finally ready to produce content, which is at par with countries leading the genre
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According to Mehta, times are changing for the Indian animation industry. “We already have Indian animated shows like Chota Bheem and Motlu Patlu that have become immensely popular. With Vir, we are expanding more. The channels, till now, were basically thriving on recycling of American or Japanese shows. But slowly, they are opening up to the idea of home-grown shows. To penetrate the Indian market, it is important to come up with Indian content that is relatable to the audience,” he says.
Mehta feels the indigenous animation industry has finally come of age and is finally ready to produce content, which is at par with countries leading the genre.
“We are now doing a wide variety of shows in the animation sector. Our animation industry is just a decade old. Now, I feel there’s enough manpower for the industry to grow rapidly,” he says and hopes Indian audiences will soon be open to adult animation series such as The Simpsons.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
