Specialised and Niche
Dharm’s original content mantra
NEW DELHI: The recently launched religion-based channel Dharm claims to be the only channel in the genre to have original programming including serials and films.
Channel founder and head Prajanan Bhattacharya told indiantelevision.com that the channel has a 470-episode series on Ramakrishna Paramhans, and other shows like Bharat ke Mandir, Shaktipeeth, Teerthsthal, Mera Dharm Mera Karam, A day with a Saint, Satsang, Siddha, Utsav ke Rang and Ahaar (on vegetarianism).
Bhattacharya said that the channel will also telecast selected devotional feature films in Hindi to begin with and later go on to other languages as well. Weekend specials also include programmes like Dharmyatra, Reeti Rivaj and Vidhi Vidhan. Apart from this Pravachan, Panchang, Yoga and Astrology will also be part of the channel‘s daily shows.
He said the channel is the only one among religious/spiritual channels to have a talent hunt show, Bhajan Sangram, on religious music in India.
Launched by Dharm Media Ventures, the channel will delve into the ancient Sanatan Dharma, Vedic period and Gurus and Godmen of modern India, apart from covering sacred temples and festivals throughout the country.
He claimed that though the channel is generally seen only in parts of north India, it is on INSAT 4A and can be downloaded on the D/L 3725(H) S/R 26.666FEC3/4 frequency.
Dedicated to religious awakening, the channel is presently beamed by cable operators in Delhi NCR, Uttar Pradesh, Uttrakhand, Gujarat, and parts of Mumbai, Madhya Pradesh and Bihar.
Refusing to divulge the sources of funding, he said it was being run by “a few friends as promoters” and denied any risk of closing down or not breaking even. In fact, Bhattacharya claimed that the number of channels being run by the group would grow to six in the next two years.
He said that slot selling and advertising had already commenced to increase the popularity of the channel. The entire programming was being done on a 24X7 sold slots system.
Specialised and Niche
Animal Planet hosts ‘Enter the Wild’ activation in Bengaluru
Two-day experiential event at Bhartiya Mall brings animal survival stories to life for families and kids.
MUMBAI: Animal Planet just let the wild side out in a mall because nothing says “family day out” like dodging imaginary predators between shopping bags. Warner Bros. Discovery India’s Animal Planet transformed Bhartiya Mall in Bengaluru into a mini wilderness playground over two days with its on-ground activation, ‘Enter the Wild Discover How Animals Survive the Wild’. The free, interactive experience drew families, children, and pet lovers into the dramatic world of animal survival, turning TV storytelling into hands-on adventure.
Inspired by the channel’s signature predator-survivor tales, the setup recreated key habitats and behaviours. Standout zones included the Camel Survival Station explaining how these desert champs endure scorching heat and scarce water and the Penguin Waddle Challenge, where participants tried to mimic the birds’ signature shuffle while learning about Antarctic adaptations.
Visitors snapped 360-degree video selfies in wildlife settings and posed for the ‘Date With Your Pet’ photo op against themed backdrops. Interactive games simulated real survival scenarios, educational workshops unpacked quirky animal facts, and curated prizes rewarded active participation keeping the energy high and the learning light.
Warner Bros. Discovery, head of marketing for South Asia Janhavi Vyas said, “Animal Planet has long stood for authentic and compelling wildlife storytelling that sparks curiosity and fosters respect for the natural world. With ‘Enter the Wild,’ we brought that ethos to life through an immersive on-ground experience designed especially for families and young audiences.”
The activation gave the channel a tangible way to extend its brand beyond the screen, blending education with entertainment in a format that felt more playground than lecture hall. For Bengaluru families, it was a chance to step into the wild without leaving the city proving that sometimes the best way to appreciate nature is to waddle like a penguin in a mall corridor.
